Yesterday saw the launch of Truth Central, McCann’s global thought leadership unit, headed up by our old friend Laura Simpson in New York. It is not entirely new of course, as at McCann London we have had our own consumer research unit, Pulse, for some years now. But Pulse, still run by Dean Ashraf and Ben Knight, has been taken into the Truth Central global fold. Joining them in London is Rodney Collins, a trained anthropologist, who is now the EMEA Director for Truth Central.
Dean and Rodney launched Truth Central yesterday, accompanied by a huge amount of food, but no Ben. Ben is on holiday, missing the most important event of the last few years in the genre of consumer research, but we hope he’s having a great time. Rodney is on the left and Dean on the right: