For the last 15 years, MasterCard has sponsored The BRIT awards, and we have helped them activate this sponsorship from the beginning. Building on the ‘Priceless experiences for the fans’ concept that we have used for the last few years, 2013 was the best year yet.
2013’s #PricelessRemakes competition allowed fans to remake one of their favourite pop stars music videos, with Rita Ora, Conor Maynard and Delilah as the obliging acts. And in this world of photoshop and airbrushes, it’s nice/hilarious to hear that no auto-tune was used on the fans’ vocals. Check out the Rita Ora Priceless Remake: