McCann London and L’Oreal UK have created a campaign to launch a new range of Elnett Heat Protect Styling Sprays from Elnett, the iconic hairspray brand.
The sprays help protect hair from heat damage caused by straighteners, hair dryers and curling tongs, creating sleek, wavy or voluminous hairstyles.
The commercials starring Cheryl Cole, feature two different ‘Worth it” endings and were directed by Emil Nava at Pulse films.
The print was shot by Rankin. The campaign was written and art directed by Rob Brown.