Introducing the new low fat flatbread range at Subway. And introducing Keith, who likes to be called Bob. Because it’s Keith’s Sub and it’s Keith’s way.
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Space travel, Sony Walkmans, Venice Beach, 1969, 1989, the Berlin Wall, original Sony PlayStation, David Bowie, Gran Turismo (1), the 90s, Sony Handycam, Holi Festival and a waterproof smartphone. No, not a Billy Joel song, but our nostalgic new spot for the Sony Xperia Z.
McCann London Beauty Team and L’Oreal UK have created a new campaign to launch Glam Shine Stain splash. The campaign makes a splash in the lip category by building upon the water based benefits and colour stain results of the gloss. The ad marks the Tenth L’Oreal commercial with Cheryl Cole since signing with brand in 2009. Directed by Fred Garson at Bare films . The print was shot by Rankin. The campaign was… Read more…
This episode starts with a brilliant, magical and odd TVC from WMcCann Brasil for Chevrolet: Up to Madchester for this brilliant 50% off ad for Pizza Hut, from the heroes at McCann Manchester: McCann New York, situated on an island, are perfectly placed to launch the re-brand of Joe’s Crab Shack with this commercial: What do you do if you need to raise money for a homeless charity but have a budget of €0? McCann Brussels did this for the charity… Read more…
For the last 15 years, MasterCard has sponsored The BRIT awards, and we have helped them activate this sponsorship from the beginning. Building on the ‘Priceless experiences for the fans’ concept that we have used for the last few years, 2013 was the best year yet. 2013’s #PricelessRemakes competition allowed fans to remake one of their favourite pop stars music videos, with Rita Ora, Conor Maynard and Delilah as the obliging acts. And in this… Read more…
twofifteenmccann have, once again, made a beautiful ad. This time for Nestlé, showing a man taking a very emotional stroll to go and meet his father. Great spot. McCann Paris have made an advert for Nespresso that wouldn’t look out of place in an art gallery. Chic: The first European TV commercial for an e-cigarette brand ever, and McCann Birmingham made it. And it’s very funny (and poignant) too. Lovely bit of DM design from McLaren McCann… Read more…
Happy New Year All! The world of advertising doesn’t rest for holidays (although our office did, thanks bosses for a lovely 10 day break). Here’s some of what’s been going on in the world of McCann: McCann Tel Aviv created a campaign to raise awareness for the many people who suffer from epilepsy and the stigmas surrounding the disorder. They made this video with the title : “A guy with epilepsy at the office!!!1 must… Read more…
Here’s our new darkly funny online ad for Paxo stuffing. It was shot on location at a genuine turkey farm and uses the hilarious phenomenon that if you shout at a flock of turkeys, they will answer you in a volley of gobbles. No turkeys were harmed in the making of the film. However, they were all slaughtered a week later.
Six McCann offices throughout Europe won 11 awards at this year’s Epica Awards and we’re very proud of our continental (and Northern) sisters. This is what and why they won: McCann Israel Silver, Media (TVC), Satellite TV, “YES Life is short” Silver, Integrated, Israel Anti-Drug Authority Anti-Drug Campaign, “Drugs Set Your Timeline” Mayer McCann (Slovakia) Silver, Media Innovation, Miele,”Miele – Tunnel” McCann Germany Silver, Drinks, Coca-Cola, “Open Happiness” Silver, POS, Coca-Cola, “Open Happiness” Silver, POS, (click for more) Coca-Cola, “Athletes” McCann… Read more…
The winter is upon us in the UK. But all this means is heartwarming Christmas adverts (and Christmas) to look forward to. In some parts of the world it’s not cold, and in some it’s not even about to be Christmas. Here’s what they’ve been doing. McCann Melbourne have had a good month! First up is their Care Aware campaign for the Federal Government, with the Impossible Orchestra, a 24 hour classical music recital: As well… Read more…
This is our Christmas ad for B&Q, featuring parents who aren’t blind to how bad their child’s model making skills are. The soundtrack is a version of the Crosby, Stills & Nash song Our House that we have used in the B&Q campaign all year, sung in this spot by Hazel Tratt, and the work was directed by Christian Bevilacqua. Watch on YouTube/*
McCann London and L’Oreal UK have created a campaign to launch a new range of Elnett Heat Protect Styling Sprays from Elnett, the iconic hairspray brand. The sprays help protect hair from heat damage caused by straighteners, hair dryers and curling tongs, creating sleek, wavy or voluminous hairstyles. The commercials starring Cheryl Cole, feature two different ‘Worth it” endings and were directed by Emil Nava at Pulse films. The print was shot by Rankin. The campaign was written and art… Read more…
With the most eagerly anticipated game launch of the last half decade fast approaching (6th November!), we have just launched an exciting opportunity to appear in the forthcoming Halo 4 Live ads, that will air from the 9th November. Simply sign up at www.halo4enlist.com; enter your email address and Halo name and you’ll be starring in our adverts for the next instalment of Halo. To see what the fuss is all about, watch this amazing trailer by our cousins… Read more…
As our fab new campaign for the biggest gaming release of the last half-decade launches, we have a look around the world and see what our overseas agency sisters have been up to. To start with, 215mccann have made an epic trailer for the new Halo 4 release: Watch on YouTube/* McCann Worldgroup Bangkok made this ad for Dentyne, highlighting its power to keep you feeling fresh & awake: Watch on YouTube/* As every note is important… Read more…
While the globe spins on, so does the creative production from global McCann. Here’s some from the last month: WMcCann made this adorable new advert for the MasterCard Campaign “My Brazil is Priceless” full of adorable children: Watch on YouTube/* McCann Oslo made this excellent spot for Go Morgen Yoghurt called “Hunger Management” Watch on YouTube/* The new Bradesco Bank campaign by WMcCann encourages future Olympic athletes, who might not quite make it to Rio 2016, but look awfully… Read more…
