Good morning, welcome to McCann London's (temporary) online home. At McCann, we believe that when a truth is well told, it changes things. Truth is always the most powerful place to start. It's the undisputable heart of an idea, which is why we put it into all we do. Here's a small taste.

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Subway: Gareth

The My Sub My Way™ campaign is all about getting exactly what you want. So we created a series of ads that deliver empowerment in the form of a 6-inch Sub. Following the same narrative as Keith, Janet, Bruce, and Sturridge, we see the life of our average Joe transformed when he finds himself in a SUBWAY® store. In our latest spot, the flamboyant flamenco-dancing Gareth Twinkleman, finally finds the natural outlet for his passion, when he orders the new Spanish-style sub.

Homepride: Fred

Homepride brand mascot Fred is delighted to make a return to TV, radio and Twitter as the new and improved 6ft-something Fred, after a 15 year hiatus. Formerly a talkative and tiny animated character, Fred is back to help Mum make mealtimes a massive success with his crowd-pleasing cooking sauces. And this time, his painted on smile seems wider than ever.

Bravia: Volcano

We’ve just finished this detailed little number for Sony Bravia 4K TV. Take a look. You’ll see three tonnes of colourful petals rush through exotic locations down to a Costa Rican village. Interestingly, all the effects were caught in camera. The film was directed by Jaron Albertin and set to the stunning track ‘Berlin’ by RY X. Fun fact: it wasn’t a fun tidy-up.

Momondo: Friend Compass

We’ve teamed up with the travel search site Momondo to create the world’s first Friend Compass. Friend Compass uses your phone's GPS and Facebook’s API to determine where in the world your Facebook friends are relative to your current position. It then finds you the best possible fares to their destination. Visit the website or download the app here and go forth to cheaper flights.

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